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Founded by Birmingham-based entrepreneur Jay Williams in 2014, Hoodrich is a luxury UK fashion brand that designs and manufactures premium-quality clothes, shoes, and accessories. Its products range from tracksuits and hoodies to bags and slides, all featuring the brand’s signature logo. By repping TV shows like Top Boy and collaborating with ambassadors such as Fumez the Engineer (a music producer and all-around key figure in the British drill and hip-hop scenes), Hoodrich has quickly built its urban image, going ‘from nothing to something.’

At JD Sports Australia, we embrace modern trends with the enthusiasm of a rapper spitting beats, and our line-up of Hoodrich clothing is a true reflection of this ethos. If the energy of the brand resonates with you and you’re ready to embrace the lifestyle of street culture, this is the place to expand your wardrobe. Each jumper, each pair of pants, each jacket features a crisp, clean design made to complement your aesthetic, and the use of high-quality materials guarantees you’ll feel comfortable while donning your fresh ’fit.

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