Making good use of the Swoosh brand’s revolutionary Air technology, the Nike Air Max 90 (originally called the Air Max III) has become a consistent favourite of passionate sneakerheads. When it launched in the ’90s—hence the not-so-subtle rebrand—designer Tinker Hatfield looked to previous entries in the Air Max line, the A1 and the Light, to inform his creative decisions. However, the shoe also built upon its successes by not only looking better but also performing better. This functionality tied into the Air Max 90’s primary purpose: to give runners a higher level of comfort that would meet the demands of their sport. It should be said, though, that A90s have a broad appeal, and many choose to wear the eye-catching sneakers casually, enjoying the retro silhouette and modern colourways, which include white, black, and grey.