The PUMA Cell is the uniform of the abstract–not simply because of its bold design–but because of the people who wear it. These are the trailblazers, the collaborators, who ultimately push creativity forward.
The release of the Air Max 95 marked a huge shift in the sneaker landscape. Debuting as a performance runner, the sneak stood out from the crowd with its distinct rippled effect to the sidewalls along with its use of bright and neon colours. A bold silo in every regard, the kick was soon picked up by sneakerheads as a street classic. Designed by Sergio Lozano who Nike hoped would bring a fresh perspective to the Air Max family, he chose to craft the shoe around human anatomy - the midsole was the spine, the layered side panels were muscle fibres, and the laces were the ribs. It was the first Air Max sneaker to utilise two Air units, providing a more complete feeling of walking on Air. Over 20 years later, it remains one of Nike’s most popular silhouettes.
The Air Max 95 Ultra Jacquard takes elements of the OG silo and switches them up for a standout look. Retaining the iconic cushioning of the original, the Ultra Jacquard edition features Jacquard detailing to the sidewalls for a unique visual, while presenting external Flywire cables for a locked-down fit AND a locked-down look. Bringing a new dynamic to the classic sneak, the Air Max 95 Ultra Jacquard is perfect for those that want to have all their tech on display while it’s operating.
Nike Air Max 95 Ultra SE
Representing Nike’s continued desire to push the boundaries, the Air Max 95 Ultra SE has altered the classic 95 silo to be more streamlined with a slimmer look and a lightweight design. Continuing to incorporate new materials to create an even lighter sneak, the Ultra SE has mesh detailing along with thinner synthetic materials to the sidewalls. Still maintaining the classic two Air Unit system, the Ultra SE gives you the most lightweight, streamlined, and cushioned experience of any 95.
Nike Air Max 95 Essential
In contrast to the Ultra SE, the Air Max 95 Essential stays true to the silo that dropped back in the 90s. No reworking or remastering, the Essential is for the purists. Continuing the design line of the OG, the essential will give you true throwback vibes. Keeping Sergio Lozano’s vision alive, the 95 Essential features the classic layered leather sidewalls, mesh ventilation and duo Air Unit system.