Women's New Balance

Enjoy the extreme comfort and style provided by women’s New Balance shoes and clothing, available at JD Sports Australia. The brand’s fan-favourite sneakers have been gathered in one place, allowing you to discover (or re-discover) the greatest collections from the NB archive, which has been carefully expanded throughout the decades. That’s right, within our line-up are some big names, ranging from the 327 to the 574, and you can buy them in sizes perfectly suited to women’s feet.

The Development of Women’s New Balance

Nowadays, New Balance is recognised as a dominant force in the footwear market; however, it wasn’t always this way. When English immigrant William J. Riley founded the brand in 1906, his main priority was making shoe inserts, not designing shoes from scratch. This strategy, of course, changed as the decades passed, with the company owners of the ’60s making waves with their transformative Trackster, a running shoe that catapulted to fame within the athletics community.

The birth of the modern NB sneaker can be traced back to 1976, when the 320 hit the market. Not only did it provide the lauded functional capabilities for which the brand was known, but it also revolutionised the visual aspects, boasting the signature ‘N’ logo on the sidewall. Many models would soon follow in the 320’s footsteps, and it was around this time that NB entered the clothing market, too.

If you’re looking for a new addition to your footwear collection, whether it’s for lifestyle or sports, the JD Sports AU range has what you need. Featuring a mix of retro trainers and modern releases, the NB women’s shoes range is always on trend, and when combined with the brand’s high-quality clothes (including hoodies, sweatshirts, and joggers), it creates truly stylish outfits that are great for casual settings.