New Balance 740

Enjoy the modern-meets-retro appeal of the New Balance 740, available at JD Sports Australia. This collection provides everything a sneakerhead could want: comfort and style. Whether you’re a fashion-first individual or someone who puts practicality above all else, these shoes will satisfy your footwear itch, featuring the latest NB technologies combined with eye-catching aesthetics.

In our lineup, you’ll find tons of exciting colourways, including black, white, and silver. We also stock sizes for men, women, and kids, giving everyone the chance to wear a pair. So, what are you waiting for? Get yours today!

The Features of New Balance 740 Shoes

Originally designed as a running shoe, the New Balance 740 made its debut in the 2000s. It was known by the running community to be comfortable and durable, providing a smooth experience as owners took their pair for a spin on the streets.

After years of being out of the spotlight, the NB 740 was re-released in late 2024, shifting its focus from running to everyday use. Though no longer pitched as an athletic sneaker, this heritage model continued—and continues—to offer that same level of comfort, with a breathable upper and cushioned sole. It’s the visuals of the shoe that saw the biggest overhaul, receiving a modern refresh while maintaining the elements that made it so popular back in the day.

What key features can you expect to find? Well, from a functional standpoint, the NB 740 incorporates a lightweight mesh underlay, a rubber outsole, and an ABZORB midsole (which uses a blend of foam and rubber to provide exceptional shock absorption, reducing the amount of impact wearers feel and, as a result, preventing discomfort and injury). Additionally, you’ll find a moulded ‘N’ logo on the sidewall, synthetic overlays, and reflective accents, which give the sneaker its striking visuals.