Men - New Balance

Embrace the iconic style of one of the world’s most exciting brands with JD Sports AU’s expansive selection of New Balance men’s shoes and clothing. In our line-up, you’ll discover many of the best sneakers from NB’s decades-long history, ranging from the 550 to the 574. These timeless trainers, built to provide support and stability, continue to impress with expert panelling and line work. If you’re after a pair of high-quality runners, whether that’s for daily use or athletics, you owe it to yourself to check out what NB has to offer.

The Beginning of Men’s New Balance Sneakers

When New Balance arrived on the scene in the early 1900s—1906, to be precise—company founder William J. Riley, an English immigrant, had only one objective: to provide additional support for people’s feet. This support came in the form of an arch insert, which, believe it or not, drew inspiration from chickens. Multiple decades passed before the brand started designing and manufacturing its own footwear, with the Trackster being the game-changing running shoe that heralded in the new era.

Fast forward to today, and you’ll discover that there’s a long list of NB sneaker collections, each available in sizes for men. These are tailored not just to the requirements of professional athletes but also to those of your everyday sneakerhead, who’s interested as much in aesthetics as performance. See, for example, the 327, which can be purchased in several colourways and prominently features the legendary ‘N’ logo on the sidewall.

Now, are you ready to expand your trainer collection? Browse the JD Sports AU range of men’s NB sneakers, and pick up the latest drops. We stock both modern and retro silhouettes, allowing you to choose the pair that best complements your fashion. And don’t forget that we also have several clothing items, including T-shirts, sweatshirts, and hoodies.