The PUMA Cell is the uniform of the abstract–not simply because of its bold design–but because of the people who wear it. These are the trailblazers, the collaborators, who ultimately push creativity forward.
Wherever you step, refresh your footwear faves with our collection of Air Max Dia sneakers from Nike. Repped on the reg by mega-babe Ella Eyre, catch her flexing them from the streets to the stage for a versatile lifestyle look that we can’t get enough of. Combining luxe looks with Nike’s iconic heritage, these gal-exclusive sneaks rep a responsive chunky midsole and a supremely supportive upper in a range of colourways to give your ‘fit a cute upgrade for every mood.