Soft landings. Explosive take-offs. Running on clouds.
On Running was born in the Swiss Alps with one goal: revolutionise the sensation of running. They stripped everything back to a single radical idea — cushion your landing, then launch you forward. That's the cloud feeling. And once you've felt it, there's no going back.
The Founders
Former pro athlete Olivier Bernhard locked in with David Allemann and Caspar Coppetti around one obsession: rethink what a running shoe could feel like. Their focus was simple. Two things. Technology and comfort. Nothing else mattered. That clarity — born in the Swiss Alps — became the foundation for everything On Running builds today.
Cloud-Tec Technology
That obsession took form as Cloud-Tec and Speedboard — the signature duo behind every On Running silhouette. The hollow cloud pods compress on impact for a soft landing, then lock firm for an explosive toe-off. Since launching in 2010, the Swiss label has carved out serious space across performance running and everyday lifestyle. And they're only getting started.
Ready to feel it for yourself? Shop the full On Running footwear and apparel range now at JD Sports, in-store and online. Discover a new sense of comfort.
