New Balance is digging deep into the archives — and the 740 is the latest Y2K gem to get the reissue treatment. This early-2000s runner returns with fresh colourways, built to handle everything the daily grind throws at it.
The updated 740 keeps the OG synthetic DNA intact — mesh, metallic overlays — while introducing bold new palettes to the range.
A white wide-gauge mesh underlay sets the stage, while sleek coloured overlays radiate diagonally from the collar and eyestays. Reflective accents catch the light, and contrasting striped ribbon eyelets bring extra detail to the upper panels.
Underfoot, it's all about ABZORB. New Balance's performance midsole tech is tied to the same colour scheme as the uppers, delivering the cushioning you need to keep up with the day-to-day rigours of modern life.
No stone left unturned. This archival model brings serious comfort credentials to the table.
So what are you waiting for? The latest New Balance style is calling your name.
The White with Green Marsh and Sea Salt, plus Ice Blue with Sea Stone and White — available in both men's and women's sizing — are online and in-store now.
