Jordan Brand is showing no signs of slowing.
The kings of basketball are bringing back another classic — and this time, it's the Air Jordan IV 'Bright Crimson'.
With 2019 marking the 30th anniversary of the sneaker, this is the first of many releases we can expect to see throughout the year. A fresh colourway on a silhouette that can do no wrong — no matter the palette.
The Colourway
A timeless classic in the hearts of Jordan-heads — right up there with the 'Bred' and 'Cement' iterations — this pair arrives dressed in a mix of vibrant, electric hues. A clean white leather upper sets the stage, with black overlays and cages serving as the canvas for an electric Bright Crimson pop. The crimson hits land at the tongue lining, heel, and underfoot pieces, while a black heel piece and Jumpman logo keep things grounded. Finished with signature sewn Jumpman Flight tongue branding, this remixed classic is a must-cop.
Look for the Air Jordan IV 'Bright Crimson' to launch at JD Sports on March 2nd, available in men's, grade school, toddler, and pre-school sizes.
Heads up. Launch dates can change.
Shop the latest Jordan Brand collection at JD Sports here.
