LAUNCHING: AIR JORDAN 3 SE 'RED CEMENT'

NBA All-Star Weekend hits Chicago this weekend, and Jordan Brand is going large with the Air Jordan 3 SE 'Red Cement'. This year's All-Star weekend holds a special place in the history of Jordan Brand. With Chicago last playing host to the event in '88, the image of Michael Jordan lacing up the Air Jordan 3 and taking off from the free-throw line is burned into the memories of basketball fanatics — besting dunk legend Dominique Wilkins and becoming a two-time slam dunk champion. Returning in signature Chicago colourways, the Air Jordan 3 'Unite' is the biggest launch of the weekend's All-Star roster of sneaker releases.

A legend amongst the Jordan Brand lineage, the Jordan 3 is most renowned for its elephant print panelling seen in its 'Black Cement' and 'Fire Red' make-ups. Boasting a resemblance to DJ Khaled's triple-red take from a few years ago, the 'Unite' colourway paints a Bulls-esque colour scheme, with a red tumbled leather upper, offset with black and white quarter-sole panels. Maintaining the signature elephant print panels at the toe and heel, the grey perforated tongue boasts a signature Jumpman logo. With a city-exclusive "NIKE CHI" iteration releasing exclusively in the Windy City, the wider GR release sees a fan favourite "NIKE AIR" badge grace the heel to complete the sneaker.