Japanese denim. Fire-red heat. The AJ3 gets reworked.
Jordan Brand pays homage to Japan's sneaker culture with the Air Jordan 3 SE Denim 'Fire Red.' Michael's third signature tore up the rulebook — introducing the world to elephant print and cementing its place as one of the greatest in the Jordan lineage. A modern take on the '88 classic, landing just in time for spring. These are a no-brainer for the cop list.
The signature elephant print overlays get a denim rework — cement lines subtly contrasted with the linear textures of Japanese denim. Heel branding doubles down: an embossed 'NIKE AIR' logo overlaid with a translucent rubber Jumpman. Best of both worlds. Staying true to the original 'Fire Red,' you get a tumbled leather upper, red ankle collars, and black painted midsoles. Nike branding hits the underfoot and insole.
Launch Details
Launching at JD Sports online and in-stores on October 2. Stay locked to our feed for full launch information.
Shop the Jordan Brand range at JD Sports here and keep it locked to the JD Launch Hub for all things launching.
Heads up. Launch dates can change — keep an eye on our channels for the latest.
