LAUNCHING: ADIDAS YEEZY BOOST 350 V2 'FLAX'

Yeezy season is well and truly back for another year of frenzy, kicking off 2020 with the launch of the adidas Yeezy 350 Boost V2 'Flax'. Following Nike's announcement to halt stockists shipping internationally, adidas continues to release region-specific colourways of the Yeezy 350 — only making it that much harder to quench your sneaker thirst.

Releasing in three unique colourways, the "Tail Light" and "Earth" drop in Europe and the Americas respectively, whilst Asia Pacific, Africa, the Middle East and India receive the smooth yellow tones of the "Flax".

On first glance it's easy to mistake these for the 'Sulfur' colourway expected later this Fall — but it's the lighter palette across the upper that sets this pair apart. A post-dyed monofilament side stripe sits across a re-engineered Primeknit upper, delivering the signature comfort and locked-in support you know.

Down below, the namesake adidas Boost cushioning keeps every step responsive, while buttery tones contrast clean against a pastel light green heel tab for easy on-off. Finished with a translucent rubber midsole, this colourway rings true to the classic tonal takes we've come to love and expect from the Yeezy line.