Pharrell's adidas Originals collaborations seem to be as ageless as the man himself.
Since the craze of the NMD Human Race (nicknamed NMD Hu for short) took the sneaker world by storm in 2016, every new colourway has been met with pre-eminent sell-through. The focal difference between the NMD Hu and other iterations of the NMD was the innovative lacing system. Similar to the CS1, the Hu utilised a sock-like construction — however an integrated cage joined to the midsole allowed the wearer to essentially stitch the shoe together around the unique dimensions of their foot.
NOW IS HER TIME
A collection built for female empowerment.
The latest collection lands on the foundations of the "Now Is Her Time" campaign. Told from the point of view of women from different backgrounds and their supporters, their voices bring attention to issues rooted in gender, sexual rights, inequality and race. The pack comprises a collection of apparel and NMD Hu and Solarhu colourways that embody women's rights.
Launching 13 September at JD Sports.
Shop the range of adidas Originals here and stay tuned to our JD Launch Hub for all things launching at JD.
