JD X NIKE: MOVE TO ZERO

JD X NIKE: MOVE TO ZERO

Sustainability is Everything

Sustainability has always been a vital focus at Nike's core. It's an ethos that is embedded and scaled across Nike as a company and infused into every brand, category and product from start to finish — creating a culture of sustainability across everything they touch.

Designed with sustainability in mind, the Nike Air VaporMax 2020 Flyknit is constructed with at least 50% recycled content by weight. As part of the journey towards lowering environmental impact, Nike is discovering new ways to put waste to good use. By utilising leftover materials, recycled polyesters, and Nike Grind, the VaporMax 2020 Flyknit marks the next step towards the ultimate goal of zero carbon and zero waste.

Nike Air VaporMax 2020 Flyknit sustainable sneaker

Innovative Materials

Sustainability never rests. Nike is constantly rethinking and reinventing the materials that go into each and every one of their products — and the VaporMax 2020 is a shining beacon of that.

Nike Flyknit

Nike Flyknit is precision-engineered with an average of 60% less waste than traditional footwear upper manufacturing. In the fabrication of Flyknit, 31 million water bottles were diverted from landfills in 2019 alone.

Nike Flyknit material close-up

Nike Air

Nike Air soles designed since 1994 contain at least 50% recycled manufacturing waste and since 2008 have been made with 100% renewable energy at AirMI facilities. Nike reuses more than 90% of the waste from materials used for Air soles to make new, innovative cushioning systems.

Recycled Polyester

Since 2010, Nike has diverted more than 7 billion plastic bottles from landfills. Nike's recycled poly is made from plastic bottles, pre-consumer textile scraps and post-consumer garments.

Nike recycled polyester sustainable material

Sustainable Cotton

Since 2010, Nike has been on a drive toward 100% sustainable cotton. Certified organic cotton, recycled cotton and the Better Cotton Initiative (BCI) are three ways Nike is pushing sustainability in materials.

Nike sustainable blends performance fabric

Sustainable Blends

Combining recycled polyester and organic cotton creates a performance material that reduces carbon emissions and uses less water and chemicals than virgin polyester blends with conventionally grown cotton.

Launching at JD Sports on the 1st of August, shop the Nike VaporMax range at JD Sports here.
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