A mid-90s ethos, splashed across a Jordan classic.
Taking a page out of Nike's slogan book, Jordan Brand takes a mid-90's ethos and splashes retro vibes on a Jordan classic with the Air Jordan 9 'Dream It, Do It'. Continuing the Jordan lineage during Michael's one-year retirement, there was no stopping the Jordan 9 from gracing the hardwood — most notably in Space Jam. Combining this with a fresh take on the Swoosh's synonymous brand statement "Just Do It", this vintage colour-blocked sneaker is the perfect callback for 90's loyal.
Reminiscent of Fresh Prince of Bel Air and Spike Lee's She's Gotta Have It, this retro makeover combines a mixture of fonts and colours in true heritage fashion. A premium black leather upper meets an appropriately vibrant mix of purple, teal, red and yellow painted across the mudguard and heel overlays for the perfect 90's pop. The 'Dream It, Do It' slogan sits at the tongue in a retro font, while varying tones on the embroidered 23 heel graphic and unique heel overlays differentiate left from right. A black midsole, white underfoot, and teal sockliner round out the design.
A no-brainer for retro-lovers, the Air Jordan 9 'Dream It, Do It' lands at JD Sports doors and Online on the 9th of March.
Also be sure to shop our extensive Jordan Brand collection here.
